… No really, you shouldn’t have!

Have you ever felt a bit ‘meh’ about a present you’ve received? If you have, you’ll be keen to avoid being on the giving - or receiving end - of a gift box full of disappointment again!

In an article published on Today.com, titled "Why Gift Giving Feels Good," the authors explore the psychology behind gifting and the impact on both the giver and the recipient.

One of the fundamental aspects highlighted in the article is the emotional connection that gifting builds. Giving a gift is not merely about exchanging material possessions; it is a way of expressing love, gratitude, or appreciation for someone. And it’s true - when we select a gift, we’re investing time and thought into choosing something useful, relevant or meaningful. This emotional connection is at the heart of why gift giving feels so rewarding.

But there’s more good news … it’s a win-win!

Its not just the lucky recipient who feels the joy; (I mean, who wouldn’t feel joyful unwrapping a jewellery gift box) - it also brings a sense of fulfilment and happiness to the gift giver too. Research mentioned in the article suggests that the act of giving activates regions of the brain associated with pleasure and happiness. This neurological response reinforces the idea that giving can be just as rewarding - if not more so - as receiving.

How to nail your gifting

Make it personal

The thought and effort put into gift selection can significantly impact the overall experience for both the giver and the recipient. Personalising gifts, taking into account the recipient's style, interests and preferences can make the act of giving a whoooole lot more meaningful.

This is why I’m so passionate about helping people choose the right piece of jewellery for their loved one. I must admit, I’m a champion gift-giver. I love the task of buying the right gifts. So much so, that in our house, any and all gifting is down to me (Jools does all the wrapping, because frankly I’m rubbish at it)! I’ll be inspired by the recipients lifestyle, interior design style, hobbies and interests, and I’ll keep an eye out throughout the year for the perfect thing. This is the exact same process I use to determine the ideal jewel for you or your loved one. I’ll take hair and eye colours into consideration, styling and lifestyle preferences, and any symbolism of the gifting occasion - the result will be a piece of jewellery that will be loved, worn and appreciated!

Enjoy the process

The article also delves into the psychological benefits of altruism. It suggests that the act of giving can be a powerful tool for reducing stress and promoting mental health. The act of gift giving can also serve as a form of self-expression and creativity for the giver, allowing them to communicate their feelings and emotions in a unique way.

Working with me can be as open or as secretive as you like. I’ve created anniversary jewels that are a total surprise to the recipient, and I’ve also worked with the recipient to design the perfect thing, because being part of the deign process can be part of the gift too!

So, the next time you find yourself contemplating a gift for someone, remember that the art of gift giving is about more than just the item itself; it's about the thought, strategy, emotion, and connection it carries with it. And I think this holds especially true when it comes to something as precious as jewellery, so let me get involved: